MARKETING SEGMENTATION
a.
Demographics
i.
Gender Totals
ii.
Age Totals
iii.
Income Totals
b.
Customer Personas - cars sold to customers based on following profiles
i.
Alex and Judith
ii.
Allison
iii.
Barry and Kathleen
iv.
Chad and Tammie
v.
Elwood and Williama
c.
Dealers based on Cars Sold
i.
Global Map with drill down to regions
ii.
Top 10 dealers and
iii.
Bottom 10 dealers
d.
Performance
i.
Performance shows KPI list by Current, YTD, % Goal, vs. Last Month and vs. Last Year
e.
Campaign
i.
Shows various campaign metrics
f.
Sales Opportunities
i.
Displays a list of each potential customer with the NMLP (Next Most Likely Product) score